Button in emails is one of those elements, which make your newsletters highly performing. They are essential to persuade and critical for enabling customers to shop from you.
You may either use our basic “Button” block or create your own one.
Unfortunately, not all buttons look the same in email clients. For example, buttons in Outlook technically cannot be rounded, as this email service does not support CSS border-radius property.
This is why some advanced users may probably prefer coding a new call-to-action button on their own.
So, we decided to review the most famous button layouts.
Certainly, if you have no experience in HTML coding or if you want to save some time, you are welcome to use our basic “Button” block.
Types of button layouts
Table based buttons;
Buttons written in VML;
The Stripo button layout method;
Image button;
Animated GIF button.
1. Table based buttons
MailChimp, one of the biggest ESPs in the world, uses this layout method.
The only disadvantage of this button is that the link is connected with the text itself. Consequently, customers will need to click precisely on the copy. Otherwise, the button will not work.
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