Here are eight tried-and-tested New Year’s email campaign ideas with examples to inspire you:
The best way to capitalize on a New Year’s email campaign strategy is to start just where you left off. The post-holiday season is a great time for sales, and a reactivation campaign is perfect for getting in on the action. Send a New Year’s email campaign to encourage your subscribers to revisit your store or website.
In January, the sales that started after Christmas are likely to still be on. Leverage this to attract customers to your products and remind them why they subscribed to your brand in the first place. This is a great way to reduce post-holiday unsubscribes.
You can also segment your list to appeal to different customer demographics and show items they may be more interested in based on previous purchasing behavior. Continue to engage your subscribers to avoid being ignored after the holiday hype calms down.
This Nasty Gal campaign plays with the new resolutions that usually emerge at the beginning of the year. By offering up to 60% discount, it encourages customers to shop even after the holiday season.
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