• I24 Moroccan Mint Mouth Oil Cure – “the mediterranean answer to Ayurveda”, retails at $39.95 for a 6.8 fl. oz. bottle
• I69 Balancing Lavender Mouth Oil Cure – “the mediterranean answer to Ayurveda”, retails at $39.95 for a 6.8 fl. oz. bottle
• I88 Mouth Microbiome Care Oil Pulling – ” oral care, firmer skin, finer pores and well-being”, retails at $46.95 for a 6.8 fl. oz. bottle

Olivematchas and Tea

• I51 Meditation Olive Leaf Tea – “brings body, mind, soul and skin in harmony with each other”, retails at $19.90 for a 3.8 oz bottle
• I47 Just Pure Olive Matcha – “gets the defenses going”, retails at $44.95 for a 1.06 oz bottle
• I48 Beauty CLeanser Olive Matcha – “energizes the body and helps the skin glow”, retails at $44.95 for a 1.06 oz bottle

Arbequina Olive Oil

• I56 Extra Virgin Olive Oil – “virgin olive oil”, retails at $34.95 for a 16.9 fl. oz. bottle

Hair

Shampoo

• H23 All Hair Types Shampoo – “brings hair and scalp back into balance”, retails at $39.95 for an 8.4 fl. oz. bottle

Hair and Scalp Care

• H22 Hair and Scalp Treatment – “great for dry areas or for those with a dandruff tendency”, retails at $39.95 for an 8.4 fl. oz. bottle

Various Olive Tree People products are also available in bundled sets.

What you won’t find on Olive Tree People’s website product categories are its more kooky products. I stumbled across this nonsense through a “collections” link, while I was searching Google for something else Olive Tree People related.

Kooky Products

• Big: Olive – “connected directly and exclusively to your personal mountain olive tree via your WiFi home or office network”, retails at $14.950 (not a typo)
• Create a harmonious environment 417 hz olive tree frequency – “guided online Olive Tree meditation”, retails at $29.95 for a forty-five minute class or $99.95 for thirty-day access
• Improve focus for the week 528 hz olive tree frequency – “this transformative session harnesses the powerful 528 Hz frequency to promote deep relaxation and inner healing”, retails at $29.95 for a single forty-five minute class or $99.95 for thirty-day access
• Positive energy and love 639 hz olive tree frequency – “enhanced communication skills, fostering deeper connections with others”, retails at $29.95 for a single forty-five minute class or $99.95 for thirty-day access
• Power to your goals 396 hz olive tree frequency – “we focus on unleashing the innate power within you to propel you towards your dreams”, retails at $29.95 for a single forty-five minute class or $99.95 for thirty-day access
• Reduce anxiety and stress 432 hz olive tree frequency – “unique and rejuvenating experience”, retails at $29.95 for a single forty-five minute class or $99.95 for thirty-day access
• Regeneration and relaxation 285 hz olive tree frequency – “deeply healing experience”, retails at $29.95 for a single forty-five minute class or $139.95 for monthly membership
• Stronger physically and mentally 174 hz olive tree frequency – “focus on addressing stress and improving concentration”, retails at $29.95 for a single forty-five minute class or $99.95 for thirty-day access
• Meditation Membership – “30-day membership to the olive tree guided meditation sound bath”, retails at $99.95 for thirty-day access

Olive Tree People’s Compensation Plan

Olive Tree People’s compensation pays tiered retail commissions. The rest of the plan is geared towards autoship recruitment.

Olive Tree People Affiliate Ranks

There are fourteen affiliate ranks within Olive Tree People’s compensation plan.

Along with their respective qualification criteria, they are as follows:

1. Olive – sign up as an Olive Tree People affiliate and generate 50 PV a month
2. Green Olive – generate 100 PV and 500 GV a month
3. Violet Olive – maintain 100 PV a month and generate 1000 GV a month
4. Silver Olive – maintain 100 PV a month and generate 2000 GV a month
5. Gold Olive – maintain 100 PV a month and generate 3000 GV a month
6. Black Olive – maintain 100 PV a month and generate 5000 GV a month
7. Olive Star – maintain 100 PV a month, generate 10,000 GV a month and have a Silver Olive or higher ranked affiliate in two separate recruitment legs
8. Green Olive Star – maintain 100 PV a month, generate 15,000 GV a month and have a Black Olive and two Silver Olives in your downline (one each in separate recruitment legs)
9. Violet Olive Star – maintain 100 PV a month, generate 30,000 GV a month and have a Black Olive and two Gold Olives in your downline (one each in separate recruitment legs)
10. Silver Olive Star – maintain 100 PV a month, generate 50,000 GV a month and have a Olive Star and two Black Olives in your downline (one each in separate recruitment legs)
11. Gold Olive Star – maintain 100 PV a month, generate 100,000 GV a month and have one Green Olive Star and two Black Olives in your downline (one each in separate recruitment legs)
12. Black Olive Star – maintain 100 PV a month, generate 175,000 GV a month and have one Violet Olive Star and two Olive Stars in your downline (one each in separate recruitment legs)
13. Executive Olive Star – maintain 100 PV a month, generate 250,000 GV a month and have one Gold Olive Star and two Green Olive Stars in your downline (one each in separate recruitment legs)
14. President Olive Star – maintain 100 PV a month, generate 500,000 GV a month and have one Black Olive Star and two Violate Olive Stars in your downline (one each in separate recruitment legs)

Note that required recruited affiliates can be the stated required rank or higher.

PV stands for “Personal Volume”. PV is sales volume generated by sales to retail customers and an Olive Tree People affiliate’s own orders.

GV stands for “Group Volume”. GV is the sum total PV generated by an Olive Tree People affiliate and their downline.

Retail Commissions

Olive Tree People pays a 25% to 35% commission on product sales to retail customers.

• 25% is the base retail commission rate
• if an affiliate generates 1000 to 3000 in monthly PV, they receive a 30% retail commission rate for that month
• if an affiliate generates 3000 or more in monthly PV, they receive a 35% retail commission rate for that month

Recruitment Commissions

Olive Tree People pays a commission on recruited affiliates who sign up with a “Consultant Kit”.

Olive Tree People pays recruitment commissions down three levels of recruitment (unilevel):

• level 1 – 20%
• level 2 – 10%
• level 3 – 7.5%

Recruitment commissions are also paid on affiliate autoship orders for up to 60 days per recruited affiliate.

Team Growth Bonus

Olive Tree People’s Team Growth Bonus is primarily an autoship recruitment bonus.

The goal of the Team Growth Bonus is recruit three affiliates, who recruit three affiliates, who recruit three affiliates. If all the recruited affiliates have a monthly 100 PV autoship order, the Team Growth Bonus is qualified for.

• $50 on level 1 (recruit three affiliates on autoship)
• $250 on level 2 (your three recruits recruit three affiliates on autoship each)
• $1500 on level 3 (your three recruit’s recruits recruit three affiliates on autoship each)

The Team Growth Bonus is paid out monthly depending on which tier is achieved.

• Black Olive through Green Olive Star ranked affiliates can qualify for the Team Growth Bonus on two three-level groups
• Violet Olive Star and Silver Olive Star ranked affiliates can qualify for the Team Growth Bonus on three three-level groups
• Gold Olive Star and Black Olive Star ranked affiliates can qualify for the Team Growth Bonus on four three-level groups
• Executive Olive Star ranked affiliates can qualify for the Team Growth Bonus on five three-level groups
• President Olive Star ranked affiliates can qualify for the Team Growth Bonus on six three-level groups

Note that recruiting an affiliate with an Olive Tree People recruitment kit counts as a first-month autoship order.

Also note that Olive Tree People affiliates technically can qualify for the Team Growth Bonus through retail sales. Affiliates that do however are penalized with a $250 retail sales commission requirement (as opposed to 100 PV autoship).

Residual Commissions

Olive Tree People pays residual commissions via the same unilevel compensation structure recruitment commissions are paid through.

Olive Tree People caps payable unilevel team levels at nine.

Residual commissions are paid as a percentage of sales volume generated across these nine levels as follows:

• Green Olive ranked affiliates earn 10% on level 1 (personally recruited affiliates) and 5% on level 2
• Violet Olive ranked affiliates earn 10% on level 1 and 5% on levels 2 and 3
• Silver Olive ranked affiliates earn 10% on level 1 and 5% on levels 2 to 4
• Gold Olive ranked affiliates earn 10% on level 1 and 5% on levels 2 to 5
• Black Olive ranked affiliates earn 10% on level 1 and 5% on levels 2 to 6
• Olive Star through Black Olive Star ranked affiliates earn 10% on level 1 and 5% on levels 2 to 7
• Executive Olive Star

Rank Achievement Bonus

Olive Tree People rewards affiliates for qualifying at Black Olive and higher with the following Rank Achievement Bonuses:

• qualify at Black Olive and receive $300 (paid $100 monthly)
• qualify at Olive Star and receive $750 (paid $250 monthly)
• qualify at Green Olive Star and receive $1000 each quarter
• qualify at Violet Olive Star and receive $1500 each quarter
• qualify at Silver Olive Star and receive $2000 each quarter
• qualify at Gold Olive Star and receive $4000 each quarter
• qualify at Black Olive Star and higher and receive $6000 each quarter

Revenue Share Program

Olive Tree People sets aside 1% of of company-wide revenue for its Revenue Share Program.

The Revenue Share Program is paid out monthly to all qualified Black Olive Star and higher ranked affiliates.

Joining Olive Tree People

Basic Olive Tree People affiliate membership is $50 annually.

Newly recruited Olive Tree People affiliates can also sign up with an Enrollment Kit:

• Facial Glow Consultant Starter Set – $212
• Glow From the Inside Out Starter Set – $251
• Healing Olive Facial Glow Starter Set – $289
• Holistic Beauty Inside and Out Starter Set – $605

The primary difference between Olive Tree People’s Enrollment Kits is bundled products. After the first year the annual $50 membership fee applies.

Olive Tree People Conclusion

There’s a lot to unpack with Olive Tree People. We have:

• weird marketing;
• illegal medical claims and representations;
• weird products; and
• an autoship recruitment centric compensation plan

The name “Olive Tree People” sets the culty tone of Olive Tree People’s marketing.

It’s not a trend, it’s not even an MLM company. Olive Tree People is a movement.

The first red flag that hit me in researching Olive Tree People was founder Thomas Lommel claiming he “treated [him]self with the power of the olive trees”.

Um, what?

Lommel doesn’t go into any specifics on Olive Tree People’s website. That’s because making medical claims about Olive Tree People’s products, even if only by association, would be highly illegal (Olive Tree People does this elsewhere but we’ll get into that in a bit).

To get to the bottom of Lommel’s “I healed myself with olive trees” claim we turn a November 2023 YouTube interview with The Herban Farmacy (groan).

[4:22] I had only this beautiful dream to be an olive tree farmer after I healed myself with the power of the olive tree.

…I wouldn’t be here, I wouldn’t exist anymore without the power of the olive tree.

[5:06] One big thing was I had big big issues in my intestines and, as I said, I used a very, how can I say, strong medicines, cortisones and other things. And always when I stopped, it become worser [sic] and bigger and, y’know, not the good direction.

[7:09] And then I healed myself with the power of the olive tree. Think about that.

I had no idea but I was very… I dived into this beautiful world of nature. And honestly I was not connected. But I start connecting more and more. And when I was connected, it completely changed my life.

And so after one hundred and seventy-six days I was completely regenerated. And in these times I also started connecting, from Germany, with my olive trees.

[8:32] And that is a very important part that healed me too. Y’know, from the inside out and yah, the frequency I changed.

That is what, yah, what brought me here to Los Angeles. I wouldn’t be here to day in Los Angeles without the olive tree.

In a nutshell, Lommel has come up with a marketing angle to sell produce from his olive grove through.

Unfortunately said marketing angle is illegal (“I healed myself from an undisclosed life-threatening intestinal condition”).

None of Lommel’s or Olive Tree People’s medical claims are supported by peer-reviewed studies.

Furthermore, with respect to US law, Olive Tree People’s products are not registered with the FDA as drugs (a legal requirement for medicine). Why should be obvious.

The majority of Olive Tree People’s products can be distilled down to concentrated olive oil combined with other active ingredients.

Olive oil does have health benefits. I use it to cook for non-frying because of the preventative heart disease benefits. This is not some secret, it’s widely known.

Olive Tree People’s olive oil comes from tree leaves but concentrated olive oil is… still olive oil.

And I’m not understanding what’s so terrible about water that we need to replace it with olive oil.

Finally, I couldn’t help but notice a large percentage of Olive Tree People’s products are marked “out of stock”. I don’t know if this is a regular thing but it could indicate supply chain issues.

Moving on, we have what appears to be an extremely expensive wall-mounted speaker.

As to the whole “olive tree frequency” marketing; Yes, olive trees do emit frequencies. All plants do.

Plants emit audio acoustic emissions between 10–240 Hz as well as ultrasonic acoustic emissions (UAE) within 20–300 kHz.

Representing that olive tree frequencies are different to any other plant emitted frequencies is misleading. It’s also misleading to represent the source of a frequency as having any effect on its properties.

Naturally Olive Tree People doesn’t go into specifics about how it “harvests” frequencies from olive trees. As per the marketing diagram above, a simplistic representation is made by way of simply plugging into olive trees and broadcasting obtained frequencies over the internet.

Needless to say you can’t just “tap into” an olive tree and hear frequencies you can then transmit.

I’ve got nothing against meditation. You can do it for free in your own home. And if you absolutely must have some frequency white noise playing in the background, a simple YouTube search for Olive Tree People’s stated frequencies returns a ton of free results.

In the comfort of your home, knock yourself out. Olive Tree People’s problem is they’ve created a business around claims related to claimed olive tree specific frequencies. And made a bunch of unsubstantiated claims about said frequencies in the process.

One meditation course of Olive Tree People’s in particular caught my attention as being potentially dangerous.

In this deeply healing experience, we explore the connection between the 285 Hz frequency and the olive tree symbolism, known for their powerful qualities of healing and renewal.

Throughout the class, we focus on addressing and healing emotional and physical injuries and wounds.

You will be guided through practices aimed at promoting inner healing, release, and restoration.

The 285 Hz frequency is associated with healing and reducing physical and emotional pain, promoting rejuvenation and renewal.

By aligning with this frequency, we aim to help you unlock your body’s natural ability to heal and recover.

Drawing inspiration from the olive tree, a symbol of peace, growth, and resilience, we tap into its sacred energy to facilitate the healing process and embrace renewal.

Guided visualizations and affirmations encourage the release of emotional burdens and negative energy related to past injuries and wounds. The olive tree’s healing ambiance inspires hope and resilience, fostering a positive mindset towards your healing journey.

I’m not an expert on PTSD and recovering from past trauma. What I can tell you though is your body isn’t going to “naturally heal” through whatever it is you’re going or have gone through.

If it did there’d be no need for grief/trauma counselling. Which is what you should be seeking out (or some verified and regulated equivalent) if something has or is happening in your life to this degree.

Notably, Olive Tree People don’t specify the qualifications of the people who leads their “regeneration and relaxation” classes. If someone with actual PTSD or heavy trauma booked one of these classes, that’s a potential recipe for disaster.

Oh and what’s up with calling one of your meditation classes “Stronger physically and mentally”, but then only blabbing on about “stress”?

Throughout the class, we focus on addressing stress and improving concentration through the harmonious combination of the 174 Hz frequency and the sacred olive tree symbolism.

Our experienced meditation guide will gently guide you through a series of meditative practices aimed at promoting relaxation, mental clarity, and focus.

The 174 Hz frequency is renowned for its stress-reducing properties, helping to dissolve tension and promote a sense of inner peace.

By aligning with this frequency, you can alleviate stress and anxiety, allowing your mind to attain a state of deep tranquility.

Drawing inspiration from the olive tree, a symbol of peace, stability, and endurance, we tap into its sacred energy to facilitate the cultivation of concentration and mental resilience.

How is any of that going to make me physically stronger?

In addition to FDA violations regarding medical claims and representations, Olive Tree People has plenty of deceptive FTC Act marketing violations too.

These are particularly strong regulatory concerns given, as of May 2024, 84.34% of Olive Tree People’s website traffic originates from the US (SimilarWeb).

When the founder of an MLM company thinks he cured himself of a life-threatening condition with olive oil and frequencies, this will naturally trickle down through distributors.

Who knows what Olive Tree People marketing claims are being made behind closed doors.

Moving onto Olive Tree People’s compensation plan, tiered retail commissions are nice but left completely unsupported. The core of Olive Tree People’s compensation plan is to sign up, get on 100 PV a month autoship and recruit others who do the same.

This is your typical autoship recruitment scheme MLM model. At the cost of retail, otherwise known as a pyramid scheme.

With retail commissions possible (but punished if used in the one bonus they can qualify you in), we can’t rule them out entirely. This is true even if Olive Tree People’s compensation plan is otherwise heavily geared towards autoship recruitment.

The good news is all prospective Olive Tree People affiliates need to do is ask whether their potential upline has qualified for the Team Growth Bonus. If yes, follow up with whether qualification was obtained via retail sales made by recruited affiliates or recruited affiliates on autoship.

The latter would confirm that affiliate is running their Olive Tree People business as a pyramid scheme. Company-wide (and I strongly suspect this is the case), would lend itself to Olive Tree People operating as a pyramid scheme.

There is nothing in Olive Tree People’s compensation plan to dissuade autoship recruitment. But there is a bonus that encourages it.

Between Olive Tree People’s…

• weird culty marketing;
• olive oil products (swapping out water for olive oil is pretty basic stuff);
• whacky non-olive oil products;
• potential FDA and FTC violations;
• and autoship recruitment centric compensation plan

…there’s enough to warrant a hard-pass.