Inside NBCU’s Olympics Strategy With ‘Blue Chip’ Ads and AI

on

|

views

and

comments

“What’s incredible to me is how much the voiceover sounds like Al Michaels,” Roberts enthused about the synthetic Michaels, who addresses each user by name before throwing to their selected clips. He made sure to mention that Michaels was a “terrific partner” in the process.

“The AI engine was trained using his past appearances on NBC,” Roberts continued. “We expect as many as 7 million variations of these personalized playlists will be streamed throughout the course of the Games.”

Share this
Tags

Must-read

Enjoy 20TB of Lifetime Cloud Storage for $80

Disclosure: Our goal is to feature products and services that we think you'll...

Dr. Bronner’s CEO Salary Cap Based on Lowest Employee Wage

Dr. Bronner's estimates that a bottle of its soap is sold every two seconds — but the...

Reduce Office Spending with This $60 Costco Gold Star Membership

Disclosure: Our goal is to feature products and services that we think you'll...

Recent articles

More like this

LEAVE A REPLY

Please enter your comment!
Please enter your name here