How do you make sure the biggest sports event of the year is also the biggest media event of the year? Bring on the branded content, Gen Z-friendly streaming series and generative AI.
Those are the fresh ingredients NBCUniversal is mixing into its coverage of the 2024 Olympic Games, unfolding in Paris from July 26 through Aug. 11. “We like to raise the bar,” Comcast Corporation president Mike Cavanagh said during a preview of NBCU’s Olympics strategy held Wednesday at Rockefeller Center’s famed Studio 8H—the home of Saturday Night Live.
That strategy will encompass a grand total of 7,000 hours of coverage across every one of the media giant’s linear, digital and streaming platforms. “All of this is going to bring America even closer to the action and excitement, and present an Olympics that will be unforgettable,” Cavanagh promised.