Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation.
Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven online marketplace.
The big picture: Product Studio, part of Google’s Merchant Center Next, now serves merchants in six countries: the US, UK, Canada, Australia, India, and Japan.
Why we care. Advertisers should care about this update as it allows for adding their own assets to the Product Studio giving a higher likelihood for creating not just high quality product images but also having a higher relevancy to their brand.
What’s new.
- File upload: Merchants can now directly upload new product images to Product Studio.
- Seasonal themes: New templates for wedding and vacation scenes have been added.
- Geographic expansion: The tool is now available in three new countries.
What’s next. Google has teased upcoming features, including:
- Conversion of static images to videos
- AI-generated visuals matching a brand’s style from a single reference image
How to access. Merchants can use Product Studio through Merchant Center Next or the Google & YouTube app on Shopify.
