If you’re not in one of the other nine categories listed below, this is probably totally fine to stick with.
Remember, you can still remove tabs you don’t use from your Facebook Page layout. The template is just a starting point for making your Facebook Page your own.
Who it’s for: All page types
Tabs included: Home, events, reviews, videos, photos, about, community
Business
A big brand, mid-sized organization or corporation can benefit from the business template for Facebook Pages.
This template is designed to help manage a business’s social media presence, with specific options for posting jobs and special offers.
Who it’s for: Brands and businesses of all sizes
Tabs included: Home, events, reviews, videos, photos, about, community, offers
Venues
Whether you run a live music venue, a theater, or a big stadium, the venues template helps highlight upcoming events.
It also provides easy ways to share information like operating hours and reviews from past guests.
Who it’s for: Event venues, concert halls, studios, theaters
Tabs included: Home, events, reviews, about, videos, photos, offers, community
Non-profit
Non-profit organizations have slightly different needs than for-profit businesses. That’s why Facebook offers a specific non-profit option for Facebook Pages.
This template offers the option to add a donate button and has specific features designed to encourage followers to donate.
Who it’s for: Nonprofit organizations of all kinds—animal rescues, arts groups, and charities
Tabs include: Home, about, events, photos, videos, community, reviews, offers
Politicians
Maybe you’re running for office. Maybe you’ve already won. Either way, the politician Facebook page template can help you reach supporters and share your platform.
Who it’s for: The obvious answer here is anyone running for or holding public office, but folks holding leadership positions in private sectors might want to give this one a go (like the president of a community garden?)
Tabs include: Home, about, videos, events, photos, community
Services
The business template might cover everything you need if you operate a service-focused company. Still, this service-oriented template will be even more helpful, thanks to a dedicated ‘services’ tab.
Who it’s for: Accountants, hairdressers, proofreaders, doggy daycare operators, you name it. If you run a business that sells a service, this is a great Facebook Page template for you.
Tabs include: Home, services, reviews, offers, photos, videos, events, about, community
Public figures
Beyoncé, YouTube stars, your city mascot: these public figures will primarily use their Facebook Pages to share news with fans. If you’re a person of public interest, this is the right page template to choose.
Who it’s for: Stars and other persons of interest! From A-list to D-list—and everywhere in between.
Tabs include: Home, about, videos, events, photos, community
Restaurants and cafes
This one’s pretty self-explanatory. The restaurants and cafes Facebook Page template is designed for the needs of food- and drink-based businesses.
Who it’s for: Food-and-beverage operators.
Tabs include: Home, offers, reviews, photos, videos, events, about, community
Shopping
The shopping Facebook Page template is handy for any business selling physical products, whether they have an ecommerce shop or a brick-and-mortar store.
The tabs include a mix of useful shopper-focused features, like reviews and special offers.
Who it’s for: Fashion brands, home decor product wholesalers, online retailers… anyone who wants to showcase a product.
Tabs include: Home, events, reviews, photos, offers, community, videos, about
Video Page
Are you a content creator? The video page may be more helpful to you than the public figure template.
This template is specifically designed to help showcase video content, putting new vids front and center for visitors to enjoy and explore.
Who it’s for: Brands or creators with video-centric offerings—if you’re making reaction videos, video reviews, or comedy content, this could be a good fit.
Tabs include: Home, reviews, live, videos, events, about, community, photos
How to change your Facebook page template
Remember, Facebook Page templates are only available if your Facebook Page has not yet been transitioned over to Facebook’s “new Page experience.”
But if you are still in classic mode, here’s how to pick and apply a template for your brand’s Facebook Page.
(Feel free to experiment: you can change your template as often as you’d like.)
1. Log in to Facebook and click the Pages icon (that little flag) on the left-hand side of the page.
2. Select the Page you’d like to apply a template to.
3. Click Settings on the left-hand menu.
4. Click Templates and Tabs in the left-hand menu.
5. Select a style of template from the menu.
6. Review what the changes will be. Sound good? Click Apply Template .
7. To customize your template, go back to the Templates and Tabs menu and move or toggle the tabs to your liking.
How to create a Facebook page template
You can’t create a Facebook Page template for other people to use. Still, you can customize the existing Facebook Page templates to suit your personal style.
To customize your Facebook Page template, go to your Page Settings and tap Templates and Tabs .
In the Tabs section of the page, move or toggle the tabs to your liking.
You may also be able to tweak the call-to-action button of your Facebook Page from the Page itself. Tap on the button with three dots at the top-right of the screen for your options.
Action button options include “Start Order,” “View Shop,” “Call Now,” and more.
You can also adjust the sections by clicking More in the menu bar and selecting Manage Sections . Just toggle the sections you’d like to show or hide.
Whether you’re still living in the beautiful past of Facebook Pages with classic mode or have been shuffled along against your will into the new Pages experience, there is so much you can do with your Facebook Page to increase engagement and build a passionate audience. Here’s how to get your followers commenting, liking, and sharing up a storm.
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