But have you taken the time to think about what happens after your customers hit the checkout button? Just in time for the holiday season, we’ve got three easy and effective ways to optimize your shipment confirmation emails.

1. Live (real-time!) updates

The volume of packages sent out during Q4 is projected to exceed shipping capacity by 5%. As a result, there’s a ton of uncertainty surrounding shipping for the holiday season. Give your customers extra peace of mind once their package is out of your hands.

Let your customers know where their package is at all times with moment-of-open emails! The cool thing about these emails is the information updates every time your customer opens the tracking email. They don’t have to go hunting for various updates; it’s all right there when they need it, every time.

2. Optimize for mobile with vertical email templates

Have you ever opened an email on your mobile device and instantly wished you hadn’t? Package tracking emails are amongst the worst offenders because they’re often built only for desktop or larger screens.

Considering that 46% of emails are opened on mobile devices only, this can be a huge turn-off for your customers! By ensuring that your shipment confirmation emails are optimized for mobile opens, you’re giving a great user experience. Combine that with real-time package tracking and you’ve got a streamlined mobile experience that will keep your audience coming back for more.

3. Automate your email checklists

Before you hit that send or schedule button in your ESP, you’ve got a lot to think about. Shipment confirmation emails are just one of them.

Email checklists are an amazing way to ensure you’ve dotted your I’s and crossed your T’s. For the best results, use an automated checklist system that optimizes and quality-checks your email campaign from end to end. Collaboration is no problem here, and quality-checking is quick and easy, even on last-minute campaign deployment! Campaign Precheck does all of that, leaving you with fewer errors and more time to be truly creative with your email campaigns.

This year’s holiday shipping promises to be exciting and also maybe a bit of a fiasco. Make it as smooth as you can for your customers. Implementing these three easy and effective optimization tools for your Q4 email campaigns and beyond!

Visit us at Zembula.com and find out more about email personalization solutions.

More on email marketing optimization

See the results of an industry survey and find out how best-in-class marketers approach email optimization. Plus, get expert insights and unique perspectives from the Email on Acid team.

Author: Tori Johnson

Tori Johnson is the marketing manager at Zembula. A graduate of Portland State University with a BA in Marketing, she enjoys good food, international travel, baby animals, and the occasional video game.

Author: Tori Johnson

Tori Johnson is the marketing manager at Zembula. A graduate of Portland State University with a BA in Marketing, she enjoys good food, international travel, baby animals, and the occasional video game.