Promo and new product announcement emails can be really cool and effective enough. But we are going to tell you how to become even more interesting to your customers with teaser email campaigns.
But what does a teaser email mean? With emails of this kind, you intrigue and build anticipation for your products and events without sharing much information on them.
How to make a performing teaser email? See the strategies below and learn from the best. i.e. get inspired by the best examples.
(Source: Photoxels, email by Olympus) Certainly, prior to running any campaign, you should thoroughly think the strategy through. With teaser emails, we usually try to announce three things, and therefore, you will be dealing with one of three types of teaser campaigns: Undoubtedly, this is the most common product teaser email campaign. Upcoming promotions can be dedicated to any holiday, like Christmas or Black Friday. Any online store or company in any industry may try out this type of teaser email. Here you may focus on the products you are about to cut prices for or the amount of the discount you offer or on the date. Some marketers think that adding a countdown timer is enough when starting a teaser campaign. But in fact, it’s not. On average, it takes two emails for this type of teaser email campaign. The first one is used to announce the sale, and the second one is to remind customers about the starting date. Normally, the first one is sent a week or just a day before day X. And the second one is sent on day X. Yet, you may send just one: (Source: Really Good Emails) This is probably the most serious teaser email campaign, as it requires a lot of your attention and effort. This type of email is commonly implemented by those companies whose products are supposed to be long-awaited and are not released often — once a year or less. In fact, a new product teaser email is very similar to a product launch announcement email. Here we do not reveal all the features at once, we do our best to “shed some mystery” on our product. Well… the focus should definitely be on the product and on its unique cutting-edge features. Describe just one at a time — do not reveal all the features in one single email. Also, show a few more features of the product or more details regarding the release date on your website. In each email, ask your readers to visit it for more information. Depends on what kind of product you are promoting this way and on how much time you have left till the product launch date. Normally, it takes from 2 to 5 coming soon emails to build anticipation and to grow it. In the last email of this series, reveal the majority of the features and invite recipients to visit your website for full information. It could be a product teaser page if you build one. Certainly, you will need to create a new landing page. Two-four months before. Apple announces the release of a new iPhone in June, though it is released in September/October. They do reveal details just one at a time. This draws attention to the brand and makes its product launch go viral. (Source: Pinterest) Are you about to open a new shopping mall in your town? Or are you releasing a new movie? Then definitely, you should inform your potential attendees about it. There are two options to focus on in a teaser email for an event — the event date or on the event itself. Certainly, focusing on the date means that you will only inform your recipients about the date, and will not tell them what is going to happen. If you focus on the event itself, then you mention the kind of event but do not mention the date. Until a definite moment… Depends on how much time you have left. Two to five would be great. The first one is to build anticipation, the second, third, and the fourth are to keep it warm, and the fifth is to reveal your secret. But never make the sequence longer than five emails, otherwise, your customers may burn out. This is what Pixar sent to its subscribers back in 2006 before the cartoon’s release: (Source: Pinterest) We all remember that “Cars” brought $10 billion to its producers, don’t we? Teasers really work! This depends. Usually, events like conferences, meetings with famous people, and movie releases are typically announced 3-6 months prior to the event. If you are an online store, you may do it just a few weeks or even days before the very event. Use Stripo’s product launch email templates to build high-quality teaser emails fast In fact, there are not many of them. Unfortunately, just some companies come to this trick. Yet, it would be nice to get inspired by the best teaser email examples given below and start your own teaser email campaign. Subject line: HARRY POTTER ⚡. I have no idea how an apparel store can use the Harry Potter theme. This made me anticipate the next email from Mini Boden.Strategy for successful email teaser campaigns
1. Teaser email campaign for upcoming sales
2. Teaser email campaign for upcoming launch
3. Teaser email campaign for a special upcoming event
10 examples of teaser email campaigns
1. Teaser email from Mini Boden